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Novation design and make gear for you to play, create and perform music. They started out making high-end synths, and expanded into designing totally new music making tools. Their gear is designed by musician/producers who use the stuff they design every day, and are always looking for fresh ideas. This is the reason bedroom producers and A-list artists alike use Novation hardware: because it has been designed by and for musicians. From the recording studio to the DJ booth, Novation equipment is freeing musicians to create and perform with their own workflow rather than someone else's.