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NAMM Oral History Project with Stanley Lager

January 04, 2018

Want to know how it all began for Dale Pro Audio? This 2007 video interview was filmed for the NAMM Oral History Project - listen to our late founder Stanley Lager tell tales of some of our humble beginnings and other tidbits of our company history.

Stanley Lager founded Dale Electronics in 1956 as a store for radio and television parts. Stanley grew up in the Bensonhurst section of Brooklyn, and with one shelf of goods and $12,000 went into business in the Meat Packing district of Manhattan (back then they still packed meat there, and it wasn't the fancy neighborhood it is today).

In the mid-eighties, Stanley's children joined the company. CEO Michael Lager, Stanley's son, transformed the company from a Sony and Panasonic parts dealer to one of the leading retailers of high end pro audio equipment. Retaining its identity as a family owned and operated business, Valerie Lager, Stanley's daughter, handles the company's day to day management.

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