Want to know how it all began for Dale Pro Audio? This 2007 video interview was filmed for the NAMM Oral History Project - listen to our late founder Stanley Lager tell tales of some of our humble beginnings and other tidbits of our company history.
Stanley Lager founded Dale Electronics in 1956 as a store for radio and television parts. Stanley grew up in the Bensonhurst section of Brooklyn, and with one shelf of goods and $12,000 went into business in the Meat Packing district of Manhattan (back then they still packed meat there, and it wasn't the fancy neighborhood it is today).
In the mid-eighties, Stanley's children joined the company. CEO Michael Lager, Stanley's son, transformed the company from a Sony and Panasonic parts dealer to one of the leading retailers of high end pro audio equipment. Retaining its identity as a family owned and operated business, Valerie Lager, Stanley's daughter, handles the company's day to day management.