The Story Behind Life and Trust: Designing Immersive Audio at Scale

- 320 channels of audio
- 401 loudspeakers
- 24.5 miles of cabling!

“Never once did Dan come back and say, ‘You’ll need to give me more.’ No matter how little I gave him, he always found a solution—or the springboard to get us there.” — Greg Hanson, Freelance Audio Engineer

Life and Trust NYC (Jane Kratochvil)

Dale Pro Audio sat down with Greg to discuss the challenges and solutions behind the Life and Trust audio installation—and how his long-standing partnership with Dale Pro Audio’s Dan Ross helped make it a success.

The challenges of designing and executing Life and Trust came with enormous technical and logistical hurdles:
  • Immense scale: 401 speakers and 320 audio channels had to be seamlessly integrated over 6 floors of a downtown New York City historical building
  • COVID supply chain issues: securing equipment, especially Dante-enabled gear, during the global chip shortage
  • Artistic demands vs. budget realities: ambitious creative goals had to be balanced with cost efficiency
  • Reliability and serviceability: the system needed to sound great and be robust enough to handle long-term operation with easy swaps and backups
What the partnership with Dale and Dan means to Greg:
  • Creative collaboration: responding to complex, evolving technical needs with practical, real-world recommendations and solutions
  • Strategic sourcing: helping identify Martin Audio as the ideal speaker partner for balancing quality, scalability, and cost
  • Securing inventory: leveraging strong manufacturer relationships to navigate COVID-era shortages and stage gear in advance
Greg’s advice to engineers designing for immersive audio experiences:
  • Get to really understand the show
  • Keep it as simple as possible
  • Organization is key
  • Flexibility always comes with complexity—find the right balance for the project

Check out the whole interview here:

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