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Native Instruments

Inspiring Creators To Shape The Future Of Music.

For more than 20 years, Native Instruments has been at the heart of musical innovation. As one of the world's largest and most influential music technology companies, their hardware and software is used by more than 1.5 million creators every month – from award-winning artists to first-time producers. NI products have sparked new genres and enabled countless careers. Eight out of ten songs on the Billboard Top 100 feature Native sounds. From gaming soundtracks to the dancefloor or your favorite Netflix show, NI is always in your ears.

Today, it is part of Soundwide. Soundwide’s mission is to make music and audio creation a more joyful and inspiring experience for creators everywhere by helping them to find, and stay in, their creative flow.

Stemming from the union of Native Instruments and iZotope, and including Plugin Alliance, Brainworx, and Sound Stacks, Soundwide’s collective vision is to inspire and empower creators to express themselves and reimagine the future of sound. Offering a world-class audio and music creation ecosystem, the brands under Soundwide have broad engineering capabilities across integrated software and hardware, AI and machine learning, cloud, and more. Currently they make up more than 600 staff, with offices across EMEA, NA and APAC regions, and a user base of over 10M.